Jaya

Jaya is the inspiring founder of Affirmationists, a West London wellness brand combining yoga, self-care, and mindfulness. As a Wellbeing and Yoga Consultant, Jaya empowers people to find balance and inner peace. Her signature body scrubs are more than just skincare—they’re infused with positive affirmations during preparation, bringing a unique layer of intention and positive energy to every jar.

Each scrub is carefully crafted with natural ingredients and charged with empowering affirmations, transforming a simple self-care ritual into an uplifting experience for body and mind. Jaya’s innovative approach to wellness reminds us that true self-care is as much about nurturing the soul as it is about caring for the skin.

We’re proud to feature Jaya’s work in our portfolio and celebrate her mission to bring positivity and mindfulness to self-care routines everywhere.

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Jane Initially London